Audience measurement
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Decide by comparison
30 comparisons answer a precise decision with one rule, nine dimensions, and sources.
Should the control switch views, choose a compact mode, or reveal content in the flow?
Is the task about acting, confirming a consequential decision, or viewing media?
Is the message transient, persistent in context, or global to the page?
Should the surface stay persistent, enter from a side edge, or rise from the bottom?
Does the control trigger an action, change location, or need to remain icon-only?
Is this an independent value, one exclusive grouped choice, or an immediate setting?
Is the person choosing a native value, filtering by typing, or navigating a list?
Do you need a short explanation, interactive contextual content, or an action list?
Is duration unknown, measurable, or should the content shape be preserved?
Is the expected value short, multiline, or a search query?